This commercial came out in 2001, and it once was a chills-inducing spot that helped to build the legend of Lance Armstrong.
Today, however, it is a retrospectively hilarious bit of cultural ephemera. Watch it and savor the last line:
Everybody wants to know what I'm on. What am I on? I'm on my bike, bustin' my ass six hours a day. What are you on?
h/t hugesunglasses